Once again, geospatial intelligence experts Envitia had a stand at ITEC 2016, the annual simulation, training and education forum for representatives from the military, industry and academia. The conference offers an opportunity to connect and share knowledge with the international training, education and simulation sectors.
This year’s ITEC exhibition took place right in our backyard, at London’s ExCel centre, in May. Not only was the location convenient, it also allowed us to bring along some local fayre with which to entertain our stand guests. For our hospitality event, Envitia teamed up with Horsham-based Hepworth Brewery, whose finest organic ales oiled the wheels of many interesting conversations about Envitia’s products, and how they are being applied to solve problems faced by the modelling and simulation community.
Thanks to its fantastic location directly opposite the conference hall, our stand was almost overwhelmed at times (even without the beer!), with guests too numerous to mention. We were particularly pleased to see the show receiving its highest number of VIP military attendees for many years, with more than 120 VIP delegates from 37 countries. Envitia representatives had productive conversations with staff from NATO, the Dutch Army, the French MoD and the European Defence Agency, as well as our own MoD who were well represented at the event. This depth of experience is always welcomed by the industry attendees who love nothing better than having an opportunity to talk to these experts in their field.
Speaking of experts in their field, Envitia’s Product Manager, Matthew Wood, had a very well received speaking slot in the conference’s Innovation Showcase, to a packed booth of interested parties who were eager to learn more about what Envitia has been doing in the Training & Simulation domain and our involvement in the OGC (Open Geospatial Consortium) standards community. Matthew delivered a presentation on the proposed adoption of CDB (Common Database) as an OGC standard, and a summary of the role of the Envitia GeoRegistry in MoD’s Defence Geospatial Services capability. His presentation also covered techniques for improving discovery and sharing of simulation and modelling assets (data, models and services) through Registry services. The Envitia team were also able to provide a live demonstration of the technology in action back on our stand.
On the stand, we had appearances from Mark Richardson, who masterminded the partnership between Envitia and Hepworth Brewery for ITEC, thus putting paid to any rumours about not being able to organise a drinking session in a brewery. Sarah Cole, our Channel Manager, took the opportunity to meet with several of our clients who were also exhibiting.
I was also in attendance, as Envitia’s newest Business Development Manager, doing my research in readiness to manage our clients and opportunities in the Training & Simulation domain. I found the show very valuable, not only for the new connections I made with people across the industry, but also for the way it demonstrated the breadth of applications that training and simulation technology is being used for. Most importantly, however, I loved the great diversions that the conference offered. Conferences are not normally noted for their opportunities to kick back and play with the latest VR, or strap into robotic simulators and practice flying planes, but if that is something you consider to be fun (who doesn’t?) then ITEC has to be top of your conference list every year. It’s a perfect blend of serious gaming and serious networking.
Business Development Manager